THE TRADEMARKS OF PAUL RAND / A SELECTION. Paul Rand.
THE TRADEMARKS OF PAUL RAND / A SELECTION
THE TRADEMARKS OF PAUL RAND / A SELECTION
THE TRADEMARKS OF PAUL RAND / A SELECTION

THE TRADEMARKS OF PAUL RAND / A SELECTION

New York: George Wittenborn,Inc, 1960. Large square octavo, 9.5 x 9.5", unpaged, (19 French-folded leaves). There is an introduction by Gibson A. Danes, then Dean of the school of Art and Architecture at Yale, a page of comments by Paul Rand, and color illustrations for a dozen trademarks designed by Rand, including Borzoi Books, Westinghouse, IBM and Esquire Magazine. The cover design and typography are by Paul Rand; the general design and printing are by Hiram Ash, then at the School of Art and Architecture at Yale University. This copy is from Hiram Ash's own library. The book was printed in an edition of 450 copies -- a limitation not mentioned in the book but noted in a Wittenborn advertisement in "Typographica" for June, 1961, and, with reason, considered to be the scarcest of Paul Rand books. Faint age-toning to page edges else fine in heavy white wrappers printed in yellow, orange and black, and in the slightly rippled original glassine, which has two tiny tears and a couple of pinhead-sized chips. The price is net. Item #6885

Price: $1,500.00

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